Break Through: Communicating in a Crisis

Friday, April 20, 2018 -
10:00am to 2:00pm

Carroll Hall

About the event

Effectively communicating in today’s complex media environment is a challenge under normal circumstances, but it is dramatically more difficult during a crisis resulting from a natural disaster, industrial accident or intentional act.

Breaking through to reach people in today’s constantly changing traditional and social media environment is critically important to Public Information Officers, who must be at their best when the situation in which they are working is at its worst.

The University of North Carolina at Chapel Hill School of Media and Journalism, in collaboration with Duke Energy, is pleased to introduce “Break Through: Communicating in a Crisis,” a workshop to provide training, education and networking for public information officers and others responsible for communicating with the public during emergencies.

The free workshop will be held from 10 a.m. to 2 p.m. on Friday, April 20, in Carroll Hall on the UNC campus in Chapel Hill, home of the School of Media and Journalism.

Lunch will be provided for all participants.


Bryan Norcross

Bryan Norcross (The Weather Channel) became nationally known as the man who “talked South Florida through” Hurricane Andrew in 1992, which led to his work on NBC and as the CBS News Hurricane Analyst from 1996 to 2008. He is currently Senior Hurricane Specialist at The Weather Channel.

Amy Greber

Amy Greber (American Red Cross) is the senior social engagement director for the American Red Cross in Washington, DC, overseeing the organization’s social media strategy and operations. Previously, she was the first social media officer for the International Federation of Red Cross and Red Crescent Societies in Geneva, Switzerland.

Gary Kayye

Gary Kayye (UNC School of Media and Journalism) is a faculty member at the MJ-school who has worked in technology branding and marketing for more than 25 years. Gary currently teaches courses that address new media and its impact on the future of advertising, marketing and public relations, as well as a personal and professional branding class. He is recognized as a social media and new media technology expert, especially in the B2B markets.



Registration is now closed for this event. If you would like to be placed on a waitlist, please email



Reserved parking on the UNC campus is available for those who need it. Details will be sent to participants closer to the time.

For more information

Duke Energy logo

For more information about the public panel discussion, please contact Michael Penny at

This workshop is organized by the UNC School of Media and Journalism in partnership with Duke Energy.